Privacy policy

Last updated: July 6, 2026

BRS Battery Ltd. operates this store and website, including all related information, content, features, tools, products, advertising, marketing programs, communications, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). BRS Battery Ltd. may also be referred to in this Privacy Policy as "BRS Battery," "we," "us," or "our."

BRS Battery is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose, share, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, interact with our advertising, sign up for marketing communications, participate in a promotion, submit a review, complete a form or survey, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, disclosure, and sharing of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, mobile phone number, and email address.
• Financial and payment information, including payment card information, payment method, payment confirmation, billing details, transaction details, and other payment-related information. Payment information may be processed by Shopify, payment processors, and related service providers.
• Account information, including your username, password, account preferences, settings, saved addresses, order history, and account-related information.
• Transaction and shopping information, including the items you view, search for, put in your cart, add to your wishlist, purchase, return, exchange, cancel, or inquire about, as well as your past transactions and product interests.
• Cart and checkout information, including products added to cart, checkout activity, abandoned cart activity, checkout URL or cart recovery link, coupon use, order status, and purchase completion status.
• Communications with us, including information you provide when contacting customer support, emailing us, calling us, submitting a form, responding to a survey, participating in a promotion, or otherwise communicating with us.
• Reviews, testimonials, and user-submitted content, including product reviews, ratings, photos, videos, survey responses, comments, feedback, and other content you choose to submit.
• Device and technical information, including information about your device, browser, operating system, network connection, IP address, device identifiers, browser identifiers, advertising identifiers, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, such as how and when you interact with or navigate the website, pages viewed, links clicked, search terms used, referral URLs, products viewed, time spent on pages, and other website activity.
• Advertising and analytics information, including information about ad impressions, ad clicks, campaign source, attribution data, conversion events, audience segments, retargeting activity, and interactions with our ads on third-party platforms.
• Text message information, including your mobile phone number, text message opt-in status, consent records, consent source, message preferences, opt-out requests, message delivery data, and information related to text messages you receive from or send to us.
• Location information, including approximate location information such as country, province, state, region, city, or postal area that may be inferred from your IP address, device settings, browser information, shipping address, billing address, or information you provide to us.
• Promotion, contest, giveaway, survey, and form information, including information you submit when entering a promotion, giveaway, contest, survey, lead form, dealer form, contact form, or other form operated by us or on our behalf.
• Business, dealer, or wholesale information, if applicable, including business name, business contact information, dealer application details, resale-related information, order history, and other information submitted in connection with a dealer, wholesale, dropshipping, or business partnership inquiry.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, contact us, sign up for email or text marketing, complete a form or survey, submit a review, enter a promotion, apply to become a dealer, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you visit our website or use our Services, and through cookies, pixels, tags, plugins, local storage, server-side tracking, and similar technologies.
• From Shopify and related commerce providers, including information needed to operate our store, process orders, support checkout, manage customer accounts, provide analytics, support advertising, and improve the Services.
• From service providers, including payment processors, shipping providers, fulfillment partners, customer support providers, marketing platforms, email service providers, SMS providers, analytics providers, fraud prevention providers, advertising technology providers, survey tools, form tools, review platforms, and other vendors that collect or process personal information on our behalf.
• From advertising and marketing partners, including platforms and networks that provide advertising, retargeting, analytics, attribution, conversion tracking, custom audience, lookalike audience, or campaign measurement services.
• From social media platforms and communication platforms, including when you interact with our pages, profiles, posts, ads, messages, forms, or content on platforms such as Facebook, Instagram, WhatsApp, TikTok, Reddit, Pinterest, Google, YouTube, ChatGPT/OpenAI advertising services, or other platforms we may use.
• From partners or other third parties, where permitted by law, including referral partners, business partners, affiliates, data providers, fraud prevention partners, and other sources that help us operate, market, protect, and improve our business.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, tailor, and improve the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, arrange shipping, provide order confirmations, manage accounts, remember your preferences, recommend products, process returns or exchanges where applicable, respond to inquiries, support reviews, improve the website, and create a customized shopping experience.
• Process transactions and fulfill orders. We use personal information to process purchases, confirm orders, ship products, provide tracking information, verify payment, prevent transaction errors, handle customer service, and maintain business records.
• Marketing and advertising. We use personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, postal mail, or other channels, and showing you ads for products or services on our Services or on third-party platforms.
• Text message marketing and communications. If you provide your mobile phone number and consent to receive text messages from us, we may use your mobile phone number to send you marketing messages, promotional offers, cart reminders, product reminders, order updates, customer service messages, and other communications by text message. Consent to receive marketing text messages is not required as a condition of purchasing any goods or services from us. Message frequency may vary. Message and data rates may apply. You may opt out of promotional text messages at any time by following the instructions provided in our messages, such as replying STOP where available.
• Cart reminder messages. BRS Battery Ltd.'s website uses cookies, pixels, plugins, and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by email or text message, where you have provided the required contact information and consent. A cart may be considered abandoned when you add products to your cart or begin checkout but do not complete your purchase within a certain period of time.
• Advertising, analytics, retargeting, and measurement. We use advertising, analytics, retargeting, attribution, and measurement tools to understand how visitors use our website, improve our marketing, measure ad performance, show relevant ads, limit ad frequency, create or improve advertising audiences, and understand which ads, campaigns, or channels may have led to visits, leads, or purchases.
• Custom audiences and customer matching. Where permitted by law and platform rules, we may use or share certain information, such as hashed or otherwise protected versions of your email address, phone number, name, address, purchase activity, or website activity, with advertising platforms to create custom audiences, lookalike audiences, suppression lists, conversion events, attribution reports, and advertising measurement. These advertising platforms may match the information we provide with information they already have, subject to their own privacy policies and terms.
• Location-based personalization. We may use approximate location information, such as country, province, state, region, city, or postal area inferred from your IP address, device settings, browser information, billing address, shipping address, or other information you provide, to personalize your shopping experience, determine applicable currency, estimate shipping options, show relevant content, prevent fraud, improve website performance, and determine eligibility for location-specific offers or promotions.
• Customer support and communications. We use personal information to respond to your inquiries, provide customer support, send service messages, answer questions, resolve issues, provide product information, manage our relationship with you, and maintain business communications.
• Reviews, surveys, promotions, and feedback. We may use personal information to request or display reviews, collect feedback, conduct surveys, administer promotions, manage giveaways or contests, understand customer satisfaction, and improve our products and Services.
• Dealer, wholesale, and business inquiries. If you submit dealer, wholesale, dropshipping, or business-related information, we may use it to evaluate your application or inquiry, communicate with you, provide program information, process business orders, manage dealer relationships, and support our business operations.
• Security and fraud prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, prevent, or take action regarding possible fraudulent, illegal, unsafe, malicious, or unauthorized activity, protect public safety, protect our business, and secure the Services.
• Legal, compliance, and business purposes. We use personal information to comply with applicable law, respond to valid legal process, meet tax and accounting obligations, maintain records, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, enforce our terms and policies, and protect or defend our rights, property, Services, users, customers, and business.

Text Message Program and Phone Number Data

If you opt in to receive text messages from BRS Battery, you are consenting to receive recurring automated and non-automated marketing, promotional, cart reminder, transactional, and informational text messages from us at the mobile number you provided. Message frequency may vary. Message and data rates may apply. Consent is not a condition of purchase.

We may collect your mobile phone number, consent status, consent date and time, consent source, opt-in method, opt-out status, message history, delivery status, and related information needed to operate and document our text message program.

We use phone numbers collected for text messaging to send messages you have consented to receive, operate our SMS program, maintain suppression and opt-out lists, comply with messaging rules, respond to customer inquiries, and keep records of consent and communication preferences.

We may use service providers to help operate our text messaging program and deliver messages on our behalf. These service providers are not permitted to use your mobile information, text message opt-in data, or consent for their own marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt out of promotional text messages at any time by following the instructions provided in our messages, such as replying STOP where available. After you opt out, we may still send you non-promotional messages where permitted by law, such as messages related to orders, transactions, customer service, account administration, or legal notices.

Cookies, Cart Tracking, and Similar Technologies

We use cookies, pixels, tags, plugins, local storage, server-side tracking, and similar technologies to operate and improve the Services, remember your preferences, understand how visitors use our website, support checkout, keep track of cart activity, provide analytics, prevent fraud, support marketing and advertising, and measure the performance of our campaigns.

These technologies may collect or receive information about your device, browser, IP address, pages viewed, products viewed, products added to cart, checkout activity, purchase activity, referring websites, ad clicks, and other interactions with the Services.

BRS Battery Ltd.'s website uses cookies, pixels, plugins, and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by email or text message, where you have provided the required contact information and consent.

You may be able to control cookies through your browser or device settings. If you block or delete cookies, some features of the Services may not function properly, including cart, checkout, personalization, and account features.

Advertising, Analytics, Retargeting, and Measurement

We use advertising, analytics, retargeting, and measurement tools to help us understand how visitors use our website, improve our marketing, measure the performance of our advertising, and show more relevant ads to customers and potential customers.

These tools may include cookies, pixels, tags, plugins, APIs, server-side tracking, conversion APIs, enhanced conversion tools, and similar technologies from advertising and analytics partners. These partners may include Shopify, Google, YouTube, Meta, Facebook, Instagram, WhatsApp, Messenger, TikTok, Reddit, Pinterest, AdRoll/NextRoll, OpenAI/ChatGPT advertising services, email marketing platforms, SMS marketing platforms, analytics providers, and other advertising, analytics, and marketing technology providers we may use from time to time.

These technologies may collect or receive information from our website and elsewhere on the internet, including your IP address, device information, browser information, pages viewed, products viewed, items added to cart, checkout activity, purchases, referring websites, ad clicks, and other interactions with the Services. We may use this information to measure ad performance, understand which ads or channels led to visits or purchases, create or improve advertising audiences, limit how often you see our ads, and show ads that may be more relevant to your interests.

We may share certain information with advertising partners for customer matching, custom audiences, lookalike audiences, retargeting, conversion tracking, attribution, reporting, fraud prevention, and campaign measurement. This may include hashed or otherwise protected versions of contact information, such as email address or phone number, along with website activity, cart activity, purchase activity, device information, or advertising identifiers, where permitted by law and platform rules.

Third-party vendors, including Google and other advertising partners, may use cookies and similar technologies to serve ads based on your prior visits to our website or other websites. These partners may also use information about your activity on our website and other websites to help deliver, measure, and improve personalized advertising.

If you interact with our ads on third-party platforms, including platforms such as Facebook, Instagram, WhatsApp, Google, YouTube, TikTok, Reddit, Pinterest, AdRoll/NextRoll, or ChatGPT/OpenAI advertising services, those platforms may collect information about your interaction with our ads according to their own privacy policies, terms, and settings. We may receive advertising reports, attribution information, conversion data, click data, audience data, aggregated performance data, or other campaign information from those platforms.

For OpenAI/ChatGPT advertising services, we do not receive your ChatGPT conversations, chat history, memories, or personal details from OpenAI. If you click or interact with one of our ads and visit our website, we may collect information through our website and advertising tools as described in this Privacy Policy.

You may have choices about how your information is used for advertising. Depending on where you live, you may be able to opt out of certain targeted advertising or data sharing by using tools provided on our website, visiting our data sharing opt-out page, adjusting your browser or device settings, using Global Privacy Control where supported, or using the privacy and advertising controls offered by the advertising platforms you use.

You may also be able to opt out of some third-party personalized advertising through industry opt-out tools, such as the Digital Advertising Alliance, the Network Advertising Initiative, or the Digital Advertising Alliance of Canada.

The advertising and data sharing practices described in this section exclude text messaging originator opt-in data and consent. Text messaging opt-in data and consent will not be shared with any third parties.

Location Information

We may collect approximate location information, such as country, province, state, region, city, or postal area, inferred from your IP address, device settings, browser information, billing address, shipping address, or information you provide to us.

We use approximate location information to personalize your shopping experience, determine applicable currency, estimate shipping options, show relevant content, improve website performance, prevent fraud, support analytics, and, where applicable, determine eligibility for location-specific offers or promotions.

We do not collect precise GPS location data through our website unless we separately notify you and obtain any consent required by applicable law. If you adjust your browser or device settings to limit location information, some features of the Services may not function as intended.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, which hosts and supports our online store and provides commerce, checkout, payment, analytics, advertising, and related services.
• With vendors and service providers who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, fraud prevention, email delivery, SMS delivery, review collection, form processing, survey processing, marketing technology, advertising technology, and communications services.
• With payment processors, shipping providers, and fulfillment partners to process payments, fulfill orders, deliver products, provide tracking, and handle order-related services.
• With advertising, analytics, and marketing technology partners to provide marketing services, show ads, measure ad performance, support retargeting, support personalized advertising, create or improve audiences, process conversion events, perform attribution, and generate campaign reports.
• With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify and third-party services to support personalized advertising based on your online activity with different merchants and websites. Our business and marketing partners may use your information in accordance with their own privacy notices, terms, and settings.
• When you direct, request, or consent to disclosure, such as when you ask us to ship products to you, use social media widgets or integrations, interact with third-party platforms, submit a review, participate in a promotion, or otherwise direct us to share certain information.
• With affiliates or within our corporate group, where applicable, for business, operational, administrative, and customer service purposes.
• In connection with business transactions, such as a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.
• For legal, safety, and compliance purposes, including to comply with applicable legal obligations, respond to subpoenas, search warrants, court orders, lawful requests, or legal process, enforce our terms and policies, protect or defend the Services, protect our rights and property, prevent fraud, and protect the rights, safety, and security of our customers, users, business, or others.

Where permitted by law, some advertising, analytics, or marketing activities may be considered a "sale," "sharing," or "targeted advertising" under certain privacy laws, even though we do not sell personal information for money. Depending on where you reside, you may have the right to opt out of these uses by visiting our data sharing opt-out page or by using other methods described in this Privacy Policy.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.

In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here: Shopify Privacy Portal.

Third-Party Websites, Platforms, and Links

The Services may provide links to websites, apps, social media platforms, payment services, advertising platforms, or other online services operated by third parties. If you follow links to sites or platforms not affiliated with or controlled by us, you should review their privacy policies, security practices, advertising settings, and terms and conditions.

We are not responsible for the privacy or security practices of third-party websites, platforms, apps, or services, including the accuracy, completeness, or reliability of information found on those services. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of those platforms and may be used by those platforms according to their own policies.

Our inclusion of links, widgets, integrations, or advertising on third-party platforms does not, by itself, imply endorsement of the content, policies, or practices of those platforms or their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined in applicable law, personal information of individuals under 16 years of age.

Sensitive Personal Information

We do not intentionally collect sensitive personal information unless you voluntarily provide it to us or unless it is necessary for a specific purpose permitted by law. Please do not submit sensitive personal information to us unless it is necessary for your request. If you provide sensitive information, we will use it only as reasonably necessary for the purpose for which it was provided, to comply with law, or as otherwise permitted by applicable law.

Security and Retention of Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, fulfill orders, provide customer support, operate our marketing programs, document consent, maintain suppression or opt-out lists, comply with legal obligations, resolve disputes, prevent fraud, enforce contracts or policies, or maintain business records.

We may retain certain information for longer periods where required or permitted by law, including transaction records, tax records, fraud prevention records, security logs, consent records, opt-out records, and records needed to establish, exercise, or defend legal claims.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access or know. You may have a right to request access to personal information that we hold about you.
• Right to delete. You may have a right to request that we delete personal information we maintain about you.
• Right to correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to another party, in certain circumstances and with certain exceptions.
• Right to opt out of sale, sharing, or targeted advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "sharing" of your personal information or to opt out of the processing of personal information for purposes considered "targeted advertising" under applicable privacy laws. You can exercise your rights to opt out of those uses by visiting our data sharing opt-out page.
• Right to limit certain uses of sensitive personal information. Depending on where you reside, you may have a right to limit certain uses or disclosures of sensitive personal information, where applicable.
• Right to withdraw consent. Where we process personal information based on your consent, you may have the right to withdraw that consent, subject to legal or contractual restrictions and reasonable notice.
• Right to appeal. Depending on where you live, you may have the right to appeal our decision if we decline to process your privacy request.
• Managing email preferences. We may send you promotional emails, and you may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as messages about your account, orders, customer service inquiries, or transactions.
• Managing text message preferences. If you have consented to receive promotional text messages from us, you may opt out at any time by following the instructions provided in our text messages, such as replying STOP where available. After you opt out, we may still send non-promotional messages where permitted by law, such as messages related to orders, transactions, customer service, or account administration.
• Managing cookies and advertising preferences. You may be able to manage cookies through your browser settings, device settings, consent tools on our website, platform-level advertising settings, or industry opt-out tools. Blocking cookies may affect the functionality of the Services.

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website where required by applicable law. If we are able to associate the device sending the signal with a Shopify account, Shopify may apply the opt-out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control where required by law, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any privacy rights available to you under applicable law. We may need to verify your identity before we can process your request, as permitted or required by law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we may require that the agent provide proof that you authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority or privacy regulator.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country, province, state, or region where you live. This may include transfers to Canada, the United States, and other jurisdictions where Shopify, our service providers, advertising partners, or business partners operate.

If we transfer personal information out of the European Economic Area, the United Kingdom, or another jurisdiction that requires specific transfer safeguards, we will rely on recognized transfer mechanisms where required, such as the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, adequacy decisions, or other lawful transfer mechanisms, as applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, advertising programs, service providers, legal obligations, or other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at (705) 855-0473, email us at andy.mainville@brsbattery.com, or contact us by mail at:

BRS Battery Ltd.
3450 Hwy 144 North
Chelmsford, ON P0M 1L0
Canada